Logo Design Process
10 steps of creating a logo that captures the heart of your brand and helps you stand out in the crowd, from initial consultation to final logo file delivery.
1.
Discovery
Begin with a discovery interview or send you a questionnaire to learn about your business, short and long-term goals, niche, and target customers.
2.
Word Mapping
Analyze the findings from the discovery stage, along with our research on your industry, competitors, and ideal customers. From this, we identify keywords and phrases that capture the core identity of your business to create a word map.
3.
Conceptualizing
Explore possible design directions and determine effective design methods, styles, motifs, colours, and typography that align with the identified keywords and phrases.
4.
Design Research
Keeping the keywords and phrases in mind, we gather inspiration through the observation in nature and sometimes human interactions, and by exploring both offline and online sources.
5.
Incubation
Step back from active brainstorming and research for a short period of time to allow ideas to breathe and let creative connections form naturally.
6.
Design Exploration
Start with quick thumbnail sketches to capture initial ideas, then develop potential ideas into detailed design concepts with larger sketches.
7.
Digital Production
Digitize the strongest sketches, refining details while experimenting with various compositions, colours, and typography.
8.
Presentation
Present 3 to 4 design concepts, along with their underlying rationale and examples of how they can be used.
9.
Revision
Based on your feedback, we will focus on the potential finalist and refine its design and colour scheme.
10.
Delivery
Upon your final approval, we deliver digital logo files that are optimized for both online use and print applications.