IndexNow

What is it?

It's a protocol supported by search engines like Microsoft Bing and Yandex that instantly notifies them when website content changes.

What's the benefit?

Traditionally, when you submit a sitemap, search engines find out about changes to your website by scanning (crawling) it periodically. This can often lead to delays in updates from appearing in search results. With IndexNow, you can directly inform search engines whenever you add, change, or remove content on your site. This method helps reduce unnecessary website crawling and lowers the resources used by search engines, making it better for the environment.

How effective is it? Is it worth doing it?

Although search engines like Bing and Yandex ultimately decide which pages to crawl based on IndexNow notifications, this tool makes it much easier to keep search engines updated about your content changes without manually uploading sitemaps every time.

As of May 14, 2025, Google does not support IndexNow, unfortunately, but since Google simply ignores this feature, implementing it won't have any negative impact on your SEO.

If you're interested in SEO, it's worth setting up—there's little reason not to. Our implementation lets you monitor the notification submission logs.