Infographic Design for a Non-profit Organization

Goals & Challenges

The Binaytara Foundation is a non-profit organization dedicated to bringing positive changes to people’s lives by promoting health and education. The foundation is focused on advancing healthcare in resource-poor communities and enhancing cancer care worldwide by educating healthcare providers and the broader community.

The client had an upcoming major project that involved constructing the first phase of a new 200-bed hospital in Janakpur, Nepal. A fundraising event was also planned. They were looking for a material that illustrates how the organization’s diverse activities align with their mission, making it easier for the public to understand, especially potential donors.

Resources & Materials

After studying the information provided by the client, including their vision, achievements, and future plan, we deconstructed and reorganized the information into separate sheets and a diagram to see the big picture and the relationships between each organization’s achievements and future goals.

Studying, deconstructing and reorganizing information from the client (left), A diagram summarizing the organization's initiatives (right)

Approach & Outcome

We started by creating a word map of the data and identifying design keywords. Next, we focused on determining the most effective way to present this information in alignment with those keywords. Our goal was to help the public, including potential donors, clearly understand the organization's efforts, achievements, and current focus.

As a result, we created infographics that effectively communicate essential data about the hospital project, incorporating visuals related to Nepal and its neighbouring regions. Additionally, we designed a chronological infographic with icons to summarize the organization's efforts and accomplishments.

Detailed sketches