Goals & Challenges
A hair salon located in Vancouver was looking to revamp its website, which was created over 10 years ago. They felt that it needed a fresh look, and some of the content on the website was too lengthy or no longer relevant. The client was also seeking assistance with content writing and advice on online marketing strategies.
The goal was to redesign the website to reflect the salon’s concept and ambiance with a better user experience: better usability, simpler and logical content structure and better site performance. It was also necessary to retain the third-party booking feature.
Resources & Materials
The client contributed updated photographs of the salon and team members. Additionally, we had access to a few images from their product vendor.
Product image materials
Approach & Outcome
To support our client with content writing and offer guidance on online marketing strategies, we provided insights on how we, as a web design and development team, can collaborate with a content writer and online marketing specialist. We also presented various options for outsourcing content writing and online marketing strategies tailored to their budget and priorities.
Website structure plan
We teamed up with Bandcamp Digital, planning content restructuring and user-focused design. While Bandcamp Digital focused on copywriting and provided advice on online marketing, we worked on design, development, and on-page optimization. Additionally, we acted as project managers, overseeing the seamless execution of the entire project.
Website style tile (left) and early stage sketches (right)
Applications & Tools
Adobe Illustrator, Adobe Photoshop, Affinity Photo, Figma, WordPress
