Goals & Challenges
The client was organizing an online event called the Bootstrap West Online Summit, a one-day micro-conference designed for independent software developers, makers, and solopreneurs in Western Canada and the USA. The organization’s core mission was to help bootstrappers develop healthy lifestyles and sustainable businesses.
The client requested a logo that incorporates one or two colors and can be easily printed on fabric while staying within budget.
Resources & Materials
From a style perspective, the client liked the logo we previously designed for WordCamp Vancouver.
Approach & Outcome
We developed three design concepts. The client liked all of them, but he preferred design A the most. He viewed it as the most versatile and felt it captured the essence he wanted.
Early stage sketches
Applications & Tools
Adobe Illustrator, Artboard Studio
Design A (selected)
Inspired by the summit of a mountain, strong hand lettering represents the robust Bootstrap community and healthy lifestyles.
Other Presented Design - B
Expressing the footsteps climbing up to the summit in a fun way. Since the event might take place quarterly, the design could incorporate seasonal variations.
Other Presented Design – C
Adopting a similar style to the stamp effects from the WordCamp Vancouver logo that the client liked.