Kaede Kids was a quality lightweight cashmere knitwear brand for children.

We worked with the client from the early stage, which allowed us to help the client research the brand name and sampling items. The client had a clear idea about the focus market and knew what kind of brand image they wanted to establish but was open to other possibilities.

Having a client with a clear vision makes us easy to in the right direction at the beginning of brainstorming logo design. Having some wiggling room allows us to explore the design possibilities.

We were able to create a logo and surroundings that represented the brand image that the client wanted, which was cute but elegant and easy to understand what the product was.