Logo design entered for Japan Exhibition Association's logo renewal competition
Japan Exhibition Association is the largest association that includes sponsors, event venues, and event supporting companies. Their international trade fair exhibitions attract a large company with hundreds of competitors each industry from all over the world. My aim was to incorporate Kanji character of the company name and a red dot to somehow incorporate into a logo to emphasize “Japan” in a modern way. I also wanted the logo especially the Kanji part memorable to non-Japanese speakers. I simplified the Kanji character and added the angles toward the top which represents the 3D medium of equipment used in trade shows and the great future development of the association.