Kaede Kids is a quality lightweight cashmere knitwear brand for children. We were able to work with the client from the early stage; research on the brand name, sampling items, etc. The client had a clear idea about the focus market and knew what kind of brand image needs to be established but open to other possibilities. Having a client’s clear vision with some wiggling room takes us in the right direction at the beginning of brainstorming logo design but still allow us to explore the design possibilities. We were able to create a logo and surroundings that represent the brand image that the client wanted, which was cute but elegant, and easy to understand what the product is.