Pasta Fresca is a popular eatery in Salt Spring Island. They serve authentic Italian food right on the Island.

Our aim was to create functional and easy-to-understand menus and signs with fresh design without changing existing logo. The reason not to change the existing logo was that the client hadn’t decided the next business phase quite yet. We just can’t recommend creating a new logo without having client’s clear vision for the near future.

So, we focused on the current circumstance, and we were still able to create a fresh but consistent look that helps the business.