We wanted to push the logo to the next level and see how far client would like to go comfortably. It’s easier to find it out if the client can see clear examples then give us feedback. We added new elements inspired by chosen keywords.
The client felt that the circular monogram with the script S would fit best. They could see lots of ways to use the monogram. They also wondered how important it was to keep the font that Scott’s Flowers was written in since they kept it over the last ten years. They wanted a fresh look but didn’t want to appear as a new or different business only as enhanced or updated version.
The feedback helped us narrow down the ideas. We worked on incorporating the font that was used for existing logo into the monogram design they liked.
We cleaned up the old font. We felt that curved composition of the text might not work well, so tried the text of a uniform height as well.
The client liked the monogram in the upper right corner and the one without the monogram at the bottom. They wanted to see if there was a way to use the monogram on some items and use the one without the monogram on other things. They also wanted to center the script S in the monogram.
We refined the logo accordingly and here is the final result.
We had a pleasure collaborating with James and Darren at Scott’s Flowers.
For more info about Scott’s Flowers On The Square, visit www.stephenvillescottsflowers.com
There is always something new to learn from a new project, and we appreciate each opportunity.
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