Renewing a logo is not an easy task as it seems. We recently completed a logo renewal project for Scott’s Flowers On The Square in Stephenville, Texas. The shop is located in a historic area of downtown. The business has been in Stephenville since 1975. They had slightly different logos on the business card and delivery van. Their store front sign also had a very different look which they felt it was busy and hard to read.
Our goal was to create a simplified yet memorable logo that can be used on a variety of items they use for business including shirts and wax seal stamp. A fresher approach was important for their next business step, but we also needed to maintain the overall brand image that has been already established.
This case study is a little journey from here:
In the next post, I will talk about our conceptualizing process maybe with some snapshots of our notebook. Please check back later for Part 2.