In the last 2 posts (Part 1 and Part 2), I outlined the project and talked about the conceptualizing process. Today you’ll see our presentation process and the final logo as the conclusion. First Presentation We wanted push the logo to the next level and see how far client would like to go comfortably. It’s [...]
In the last post, I introduced the outline of our recent logo renewal project. Today I’ll be talking about our conceptualizing process. We start by studying every information we collected from the client and information we researched by ourselves about the industry, market, regional characteristics, etc. It’s always good to start without any preconceived ideas [...]
Renewing a logo is not an easy task as it seems. We recently completed a logo renewal project for Scott’s Flowers On The Square in Stephenville, Texas. The shop is located in an historic area of downtown. The business has been in Stephenville since 1975. They had slightly different logos on business card and delivery [...]
